Ambar
Brand Identity Design・
Packaging・
Brand Identity Design・ Packaging・
Client Brief and Project Overview
Ambar is a thoughtfully crafted sustainable clothing brand that creates 100% organic cotton garments for little girls. The founder approached me to develop a clean, minimal, and playful visual identity that would reflect the brand’s eco-conscious values and childlike charm. I designed the logo, clothing tags (sewn inside each garment), swing tags, business cards, and custom packaging — including a printed mailer bag and butter paper pattern. Each touchpoint was created to communicate warmth, trust, and simplicity while staying true to the brand’s sustainable ethos.
Logo Concept
The logo for Ambar is a minimal, soft-lined illustration of a cloud with a heart at its center. The brand name "Ambar" means sky, which inspired the choice of a cloud as the central graphic element — a gentle nod to nature, softness, and childhood. The heart shape woven into the cloud represents love, purity, and the care put into each handmade garment. The overall form is simple, clean, and friendly — reflecting the brand’s focus on sustainability, comfort, and joy.
