Threads of Heritage

Experiential Design・

Graphics・

Advertising・

Experiential Design・ Graphics・ Advertising・

Objective

Create a flexible 4-part system of image-dominant banners, each with a unique theme and design, evoking the richness of my heritage, i.e The Indian Subcontinent Harness a 2-color palette, embracing creativity and varied opacity, to craft meaningful and visually captivating banners that tell your family's story.

Theme

Explore my family genealogy through a chosen country (India), conducting in-depth research for powerful insights. Explore captivating EGD message-making in outdoor contexts, assessing communication goals and embracing unity and flexibility in systems planning. Experience diverse visual organization strategies, focusing on the impactful equal unit grid.

Process Deck

Banner 1

Visually communicate something specific to family’s historical connection

Banner 2

Visually communicate a broader / more general theme for the current country

Banner 3

Visually communicate a special exhibition related to an aspect of this country

Banner 4

Visually communicate a different special themed exhibition related to this country

Family Connection

My great grandfather started a textile factory which actively produced cloth until my father’s generation. The factory has looms and made cloth with patterns such as checks and delicate floral work.

Viewing Context

Here, I am showing a yarn spindle that was a essential part of the looms, while the background focusses on the checks pattern

General Country

India is a diverse country located in South Asia, bordered by the Bay of Bengal, Arabian Sea, and the Himalayas. It has a rich cultural heritage and a diverse mix of religions, languages, and customs.

Viewing Context

Here, I am showing the national bird (Peacock) and the Sun God who is worshipped by devotees every morning. The sun also incorporates the symbol for the Hindu chant ‘OM’.

Exhibition 1

The Palaces of Royalty Art Exhibit which shows artworks and a deep dive in the history of the families that once lived in the magnificent palaces of India.

Museum

City Palace Museum, Udaipur

Target Audience

History & Art Enthusiasts, Tourist

Exhibition 2

A Graphical Memoir of the Dabbawalas in Mumbai which shows the journey and the process behind efficiently delivering fresh lunches since decades.