My Dabba

Packaging・

Visual Design・

UI/UX・

Packaging・ Visual Design・ UI/UX・

The Problem

COVID-19 disrupted the food delivery industry in 2020, leading to a surge in home-cooked meals due to safety concerns. Despite this, daily cooking remains a challenge for many, including those who live alone, work full-time, and busy working women responsible for feeding their families.

The Solution

My thesis project aims to launch a local meal delivery service that empowers women by featuring registered and verified home chefs. The service will offer accessible, hygienic, and quick home-cooked meals, aiming to de-stress daily meal preparation for home cooks.

Process and Design Deck

Molded Fibre as Packaging Solution

Designing the User Experience

Marketing Ad Campaign

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